Despite these statistics, the industry has been largely devoid of technical innovation.Consumers are faced with web-based interactive applications that feature text, email, photographs and some basic instant messaging.In stage three, Lemontonic will begin charging for the service.
In the online dating business, meeting that special someone over broadband can take a lot of courage.
Maintaining that connection in the early stages is reliant not only on what the person says, but also on the infrastructure behind the dot-com.
Lemontonic is the first and only dating service to be powered by Microsoft Instant Messenger.
Product excellence and an aggressive rapidly grow this business, and the Company believes it will become one of the global leaders in the online relationship market segment.
At the end of the day, that’s the whole crux of it: It provides a level of security.”” To address security demands, Lemontonic is using Microsoft Passport.
Rather than using a proprietary password system, the site is using fully encrypted connections on all streaming connections.It is currently offering its clientele the ability to connect via anonymous e-mail and upload audio and video streams to their profiles.In stage two, the site will introduce customized instant messaging capabilities giving users the ability to connect through streaming text, audio and video.The Web site is pretty mainstream, but to integrate the messaging side and associated databases was a one-off people hadn’t done before and that part made the installation quite complex and all new ground, effectively for both parties.”” Fusepoint CEO Robert Offley says Lemontonic was focused on delivering the best experience to its clientele and could not risk downtime.“”What they were looking for fell into our sweetspot.“”When we did focus groups with women we discovered there are about 20 per cent of women who will never use the highly interactive services we offer, but the fact we are providing the options provides security.